Two Weeks ago we opened with great fanfare.  E mail blasts went out to 1000.  Our friends, new and old, and acquaintances from our network of the community came to support.  The press was notified, social media is buzzing, and even though it was on the heels of the Boston Public Market opening at Haymarket, our opening is still newsworthy.  An article about us and our store appeared on the front page of the Brookline Tab a few days ago.  Title was catchy: “Coolidge Corner to Strike Oil“!

Our customers are chatty, we are too!

Our customers are chatty!

First of all we love our customers.  They love to chat.  Who is shopping and what are they buying? All ages, all ethnic groups, people walking by.  The density of population from apartments and homes in our new neighborhood is a retailer’s dream.  Lots of connections too as everyone knows someone we know.  We’re making new friends around the common theme that we all love to eat, and talk about food.

Our spread of goodness

Our spread of goodness

Every day we bring out a multitude of items to taste.  What is our customer saying as they come in the door?

“It smells good in here”

“Wow, what a great space, there is so much to look at”

“This place could be dangerous”

“I’m coming back”  “I need to spend more time here”

“I like the ‘hunt’, reading labels, knowing how to use the product, new tastes”

“Thank you for opening here, Brookline needed a store like this”

“Got home and here is what I ate that I bought at your store: French bread drizzled with meyer lemon olive oil and homemade humus/French bread drizzled with kalamata olive oil, homemade humus and olive paste/Tomatoes drizzled with kalamata  olive oil, salt and pepper

You have a VERY special place on your hands! congratulations!

“When will your events start?”  (‘working on it’ is my answer)

 

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So what is selling?  Our private label- award winning Bountiful Basil from California.  Basil is crushed along with the olives for this delicate taste.  Pair with raspberry balsamic vinegar, champagne mimosa fruit vinegar, or drizzle on a caprese salad, it is delicious.

100 ml for $15.95 and 375ml for $19.95

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Early harvest, Koroneiki olives, hand picked, high in antioxidants and poly-phenols, a balanced complexity of flavors, fruity with a slight bitterness and lingering peppery finish is a top seller.  Pair this with a cucumber white balsamic vinegar as a fresh alternative. Serve with watermelon and feta with mint too.

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An EVOO from Italy with inflused natural blood orange perfect on salads, drizzle over chicken and seafood and especially delicious pared with chocolate espresso balsamic vinegar…yum on ice cream.

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Delicious Arbequina from Seka Hills in Napa paired with a balsamic from Modena Italy with elderberry added- a perfect set for a hostess. $29.95 set

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A gift set that a customer put together…gotta have that bacon!

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Another hostess gift alternative…under $50  to take to Tanglewood for the weekend.

We have put together gift baskets for wedding presents for $100 and gifts which are 100% Italian theme.  Those include figs roasted in fig leaves for a special treat along with a limited edition EVOO.  Added truffles and green tempanade for grilled fish.

We are having fun…lots to do and more people to meet every day.  The time flies by.  So come for a visit.  We have new product coming in every week.  And we promise to make your experience worthwhile.  We thank you for your support.

We have only just begun…

Click IMG_4697 for a short video

Carol Sapoznik
Life happens in the “and” moments – the places where we let more in, allow new directions of thought, create connections, remain open to all possibilities.
After 4+ decades at Crate & Barrel, I'm writing on retail, travel, marketing, the arts, causes that matter, & everything along this journey forward.

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